Voici une superbe vidéo de Simon Sinek (TED) pour passer un moment très inspirant:
« People don’t care about What you do, they care about Why you do. Then the How and What become natural and the What is the proof of your believes »
Commencez donc votre communication par le Pourquoi, expliquez le Comment et enfin le Quoi. Votre audience ne vous suivra pas en raison du Quoi, mais du pourquoi.
[ted id=848 lang=fr]
But why is it important to attract those who believe what you believe? Something called the law of diffusion of innovation, and if you don’t know the law, you definitely know the terminology. The first two and a half percent of our population are our innovators. The next 13 and a half percent of our population are our early adopters. The next 34 percent are your early majority, your late majority and your laggards.
We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips.